It is with great pleasure that we introduce LI ZA EMAS SDN BHD, a distinguished and innovative player in the jewellery business. Our headquarter is situated in Kota Tinggi, Johor, Malaysia. Since our establishment in 1984, we have remained steadfast in our commitment to delivering excellence and exclusivity to our valued customers. Over the years, we have overcome numerous challenges, including global economic crises, and emerged as a trusted name in the industry.
In year 1998, recognizing the potential of the newly developed business district, we seized the opportunity to align ourselves with the growing commercial center. This not only allowed us to generate remarkable profits but also instilled confidence in our leadership. As part of our continuous efforts to evolve, we underwent a reformation in 2004, expanding our business and adopting a more professional outlook. Despite the setbacks caused by natural disasters, such as the floods in 2006 and 2007, our company demonstrated resilience and quickly recovered, emphasizing our unwavering determination to succeed.
We take immense pride in our highly qualified workforce, who undergo regular training programs to enhance their knowledge and skills in the industry. Our dedicated employees are committed to providing the best service to our esteemed customers. Furthermore, we ensure that our product offerings are always in line with the latest trends and fashion, importing cutting-edge jewellery designs from around the world. By continuously improving the quantity and quality of our products, we strive to meet the diverse and eclectic tastes of our valued clientele.